McDonald's menu items are so iconic that people automatically recognize them with just a glance. The campaign presents McDonald’s icons as blurry images against simple single-colored backgrounds. No golden arches. No logo. Breaking the clutter in a crowded landscape of billboards advertisements and hard-sell promotions.
Credits
TBWA\San Juan, Puerto Rico
Executive Creative Director: Clarissa Biaggi
Executive Creative Director: Jose Vallecillo
Senior Copywriter: Luis Romero
Senior Art Director: Gerardo Figueroa
Production Company: La Salvación
Chief Executive Officer: Luzirene Mendoza
Account Director: Yarelis Pérez
Executive Creative Director: Clarissa Biaggi
Executive Creative Director: Jose Vallecillo
Senior Copywriter: Luis Romero
Senior Art Director: Gerardo Figueroa
Production Company: La Salvación
Chief Executive Officer: Luzirene Mendoza
Account Director: Yarelis Pérez