At half staff is an integrated campaign designed to educate and inform young puertorricans about sexually transmitted diseases (STDs) and the issues around AIDS. A flag is lowered to half staff over and over again to represent the frequency by which a person dies of an STD. This campaign was designed for ASPIRA Inc. de Puerto Rico, an organization that serves Hispanic communities with offices in eight states and Puerto Rico.
Credits
McCann, Puerto Rico
Creative Director: Nánel Rodríguez
Art Director: Gerardo Figueroa
Copywriters: Luis Romero, Yariely Rodríguez
Photographer: David Arguello
Additional Credits: María Eugenia Madrid, Adalexis Ríos
Creative Director: Nánel Rodríguez
Art Director: Gerardo Figueroa
Copywriters: Luis Romero, Yariely Rodríguez
Photographer: David Arguello
Additional Credits: María Eugenia Madrid, Adalexis Ríos